Children's products export "create" a new world

Children's products export "create" a new world

Affected by the COVID-19 epidemic, China Business News Network has repeatedly issued and enforced "Home Order" in Europe and America, and some countries have taken measures to suspend classes. In recent years, due to many challenges and pressures, China's stationery, toys and other labor-intensive industries are still struggling to survive. However, China's stationery and toy export enterprises have not been going downhill all the time. Recently, the reporter found that related enterprises have accelerated the pace of innovation and captured new consumer demand in overseas markets, which has driven the rapid growth of exports and accelerated industrial upgrading.

Achieve growth in breakout

Affected by the epidemic, the school teaching order in many countries is unstable, which further affects the export of Chinese stationery enterprises. However, many enterprises that have prepared in advance and responded positively have found a way to break through.

"In the first three quarters of this year, our export performance increased by about 30%, and the export growth rate in the fourth quarter will be better." Xiang Yili, general manager of Wenzhou Tuotian International Trade Co., Ltd. said that in the face of the new situation in overseas markets, the company has developed many new products with the functions of "storing items", "time management" and "storing knowledge", including schoolbags and subject classification bags. At the same time, the company also hired international storage teachers to provide storage tutorials for children to help them form good living and study habits. At present, these new products have achieved good sales results in Southeast Asia and other markets. Next, they will focus on South America, North Africa, southern Europe and other markets.

Not only stationery, but also toys are booming. According to the data released by the General Administration of Customs recently, in the first three quarters of this year, China's toy exports increased by 34.6% year-on-year.